I’m actually surprised this is a Caesars-specific app. It would make more sense to do a complete Harrah’s Entertainment jobby, with info on all their casinos in one place, integrated with the mobile version of Total Rewards, which is actually quite good. The iSpin effort seemed to suggest a move in that direction, and this is a step backwards.

Throw in all the maps (but without draining your battery and eating your data usage to view them), some location-aware “find me the nearest place to eat steak” kind of stuff, use push notifications to send promotions straight to your phone (when it knows if you’re in town), shuttle timetables, check in online, see poker schedules and waiting lists, book show tickets electronically, “what song is playing” when you’re in a club, all that Twitter shit, live webcams for people to get excited over before they make the trip… you’ve got a killer app.

Maybe someone will read this and hire me… MGM Mirage, do you want something great?