A couple of years ago I remember stumbling on a Children's BBC program where Fearne Cotton and Reggie Yates managed to drive around Las Vegas for half an hour without ever once mentioning the word "casino".
I know it was for kids and some people feel we have to protect their young minds from the evils of Sin City. I do sort of get it.
I could understand them not ordering up some hot girls direct to their room or trying to find the best daiquiri that comes in a glass shaped like dice. But watching a documentary about Vegas without them even mentioning gambling - not even once - was a very odd thing.
It was with a similar sense of wtf-ness that I just watched this commercial for Aria, which opens on the Strip next month.
It's an advert for a casino and we have to assume it's aimed at grown ups. But if it didn't have the c-word in small print at the very end, how would you ever know they had gambling there?
In fact it tells me what? That it's a funny shape, and I can go sailing in the middle of a faux-urban development in the desert? At least half of that's true...
