A little bit of white stuff on the ground and the nation goes bonkers.
Eight of the top ten stories on BBC News right now are about the snow, or obvious consequences of the snow.
It must be because of the unique way that the BBC is funded that they can manage to find eight different angles on one day’s winter weather.
And, evidently, the licence payers love it.
Frankly, I think it’s a disgrace that we’d rather read about what we can already see outside the window than about real news, like porn interrupting the Super Bowl.