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Don't mention the gambling

A couple of years ago I remember stumbling on a Children’s BBC program where Fearne Cotton and Reggie Yates managed to drive around Las Vegas for half an hour without ever once mentioning the word “casino”.

I know it was for kids and some people feel we have to protect their young minds from the evils of Sin City.  I do sort of get it.

I could understand them not ordering up some hot girls direct to their room or trying to find the best daiquiri that comes in a glass shaped like dice.  But watching a documentary about Vegas without them even mentioning gambling – not even once – was a very odd thing.

It was with a similar sense of wtf-ness that I just watched this commercial for Aria, which opens on the Strip next month.

It’s an advert for a casino and we have to assume it’s aimed at grown ups.  But if it didn’t have the c-word in small print at the very end, how would you ever know they had gambling there?

In fact it tells me what?  That it’s a funny shape, and I can go sailing in the middle of a faux-urban development in the desert?  At least half of that’s true…

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